I completed an undergraduate business program in 2018, earning a degree in economics and a minor in international business.
During those four years, I took courses across nearly every area of business, except accounting — which I managed to avoid.
I believe my degree was valuable. However, I also think it’s possible to learn many core business concepts independently through books, online courses, and practical experience.
Since graduating, I’ve expanded my business knowledge through working in sales at a tech startup, building a freelance writing business, and consistently reading and studying business topics.
With focus and consistency, beginners can self-study business — or a specific branch of business — using books, online courses, podcasts, and hands-on projects (which is often one of the most effective ways to learn).
The roadmap below outlines a structured approach to learning essential business skills and concepts. It introduces the fundamentals of major branches such as finance, marketing, entrepreneurship, and operations, helping you decide which area to focus on.
This guide is for anyone interested in studying business — whether your goal is to start a company, pursue leadership roles, or work in areas like finance, marketing, or operations.
While the steps are presented sequentially, you can adapt the order based on your interests and goals.
1. Read 3–4 Popular Business Books
Before diving into textbooks or formal coursework, it’s helpful to explore accessible, widely recommended business books. These can help you determine which areas of business interest you most.
Business is a broad field, ranging from global corporations to small online ventures. Foundational books often highlight mindset, strategy, leadership, and decision-making — all essential skills in business.
Here are a few well-known business books to consider:
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The 4-Hour Workweek by Tim Ferriss – Focuses on lifestyle design, automation, and building location-independent income streams.
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How to Win Friends and Influence People by Dale Carnegie – A classic on communication, persuasion, and relationship-building in professional settings.
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Shoe Dog by Phil Knight** – A memoir about building Nike from a small startup into a global brand.
These books provide practical insights and real-world perspectives that complement formal business education.
2. Subscribe to Reputable Business Publications & Podcasts
Staying informed about business trends and economic developments helps build business awareness over time.
You might consider reading business sections of established publications or listening to reputable podcasts during your commute or downtime.
For example:
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The Tim Ferriss Show – Features interviews with entrepreneurs, investors, and high performers across industries.
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Business publications such as Harvard Business Review, The Wall Street Journal, or The Economist provide in-depth coverage of markets, leadership, and global business trends.
Consistent exposure to business discussions helps you become more comfortable with terminology, concepts, and industry developments.
3. Start With an Introduction to Business Course or Textbook
To build a structured foundation, consider enrolling in an introductory business course or studying a well-reviewed textbook.
An entry-level course typically covers topics such as:
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Basic economic systems
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Trade and markets
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Business ownership structures
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Marketing fundamentals
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Operations and supply chains
If you prefer self-paced learning, a standard “Introduction to Business” textbook can provide a comprehensive overview of business terminology and core concepts.
4. Take an Online Course in Each Branch of Business
The main branches of business generally include:
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Business management
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Marketing
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Accounting
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Finance
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Operations management
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Entrepreneurship
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International business
Sampling each area can help you identify which field aligns with your strengths and interests.
Many universities and platforms offer introductory courses in these subjects. For example, you may find business courses on platforms like Coursera and edX, often taught by university professors.
Example: Business Foundations Programs
Some universities offer multi-course specializations covering core business areas. For instance, the University of Pennsylvania offers business-related online programs through major learning platforms. Always review course details, pricing, and accreditation information directly on the provider’s official website before enrolling.
Marketing
Marketing focuses on identifying customer needs, communicating value, and promoting products or services effectively.
Introductory marketing courses typically cover:
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Market research
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Consumer behavior
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Branding
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Pricing strategy
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Digital marketing basics
Many platforms provide beginner-level marketing courses, some of which may be free or offer financial aid options depending on the provider.
Final Thoughts
Self-studying business requires discipline, curiosity, and practical application. Reading books, taking structured courses, staying informed about current events, and testing ideas through small projects can collectively provide a strong foundation.
Whether you choose formal education, independent study, or a mix of both, consistent learning and real-world experience are key to long-term growth in business.
Disclaimer
This article is for informational and educational purposes only. It does not constitute financial, legal, academic, or professional advice. Any references to books, universities, publications, or online learning platforms are for informational purposes only and do not constitute endorsements or affiliations. Always conduct your own research before enrolling in courses, making financial decisions, or pursuing professional opportunities.